Puro_titanium & VOC Free is a water-based matt mineral paint for interiors, formulated with polysilicate of potassium, odorless and without biocides, volatile organic compounds (VOC) and Formaldehyde. Puro_titanium & VOC Free sensitively reduces the formaldehyde concentration in the surrounding environment, as tested per the specific law ISO 16000-23. Puro_titanium & VOC Free represents the expression of Novacolor commitment to the environmental sustainability. To reduce the “carbon footprint”, Puro_titanium & VOC Free is formulated with a special binder, made from sustainable biomass, that replaces the fossil raw materials. This is possible thanks to a technical-productive system called “mass balance approach” certified REDcert2. It contains an innovative mix of mineral charges that guarantee hiding without the use of Titanium dioxide. Its innovative formulation makes Puro_titanium & VOC Frees uitable for the application on each kind of walls, mineral or synthetic paints, and direct application on plasterboard. The high breathability and alkaline nature help to preserve the substrate from mold development.